Afterlight

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The naming game
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The naming game

Titling your new blog. Where's the generator for this thing?

Katy Mutch
Jan 5
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The naming game
katymutch.substack.com

You begin deep and meaningful, because you are an Artist and they are the words you must use. Until you are sick in your own mouth. 

Then comes the gentle and the frictionless. This is your limit, you are a twee title writer. An inoffensive namer. Why did you expect anything more? 

You detach, become straight and unemotional, the literal pairings of words now leading the way. All creativity has left you. Are you sure you’re an Artist?

Pretentious, twee, or literal. The choice is yours.

[And Afterlight arrived, and I said yes, okay, I will take you. For now. Let’s start writing.]

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